Before reaching out to Quakmedia, “Seguros 911” managed all their online campaigns in-house. They were getting acceptable results, but they needed to optimize their online investment significantly. The goal was to reduce their CPA and increase the number of online quotes through their website.
After reviewing all the current campaigns and double-checking the account, we began with basic keyword optimization for the Display Network; we added the latest text ad formats, both fixed and dynamic.
We suggested and then applied Smart Display campaigns with Target CPA bidding strategy, which uses advanced machine learning to automatically optimize bids based on user interests and their remarketing history.
In 6 months, we increased website traffic with a 149% growth in quote inquiries.