PopArt Music
The world–renowned show by Cirque Du Soleil: Messi10 by Cirque du Soleil.
The campaign’s goal was to promote the show and sell tickets with a CPA determined by the client.
We activated different campaigns on the Display and Search networks, Facebook and Instagram. We worked with hyper-segmented audiences. We crossed remarketing lists from previous Cirque Du Soleil campaigns with audiences with interests such as Leo Messi, Barcelona FC, and Selección Argentina de fútbol.
Through optimized bid strategies (Smart bidding), we automated different ads format for each specific audience considering their purchase decision instance.
We generated millions of impressions and clicks in just a few days while contributing to selling around 5,000 tickets through their website.
