We launch, with Banco Comafi, the “Citizens of the world campaign” for Diners Club.
Our client reaches out to us with the necessity of communicating the relaunch of the Diners Club credit card.
It would be a branding campaign at the beginning and would convert into a conversions campaign later; our goal was to reach a young audience with high income.Our client reached out to us with the need to communicate the relaunching of the Diners Club credit card.
It would be a branding campaign at the beginning and would convert into a conversions campaign later; our goal was to reach a young audience with high income.
Our first task was to research potential audiences for this campaign. We started by using mixed groups of Remarketing audiences plus Google’s in-market audiences; this allowed us to know our target’s purchase behavior.
After optimizing these audiences by their performance (CTR, Clicks, Conversions, CPA), we built look-alike audiences through AI to show ads to users with similar profiles.
On Facebook & Instagram, we worked along with influencers and using our remarketing database to reach our targeted audience through ads on social networks feeds and stories.
As a result, we generated more than 25 million impressions and more than 2,500 credit card signups.