Our first task was to research potential audiences for this campaign. We started by using mixed groups of Remarketing audiences plus Google’s in-market audiences; this allowed us to know our target’s purchase behavior.
After optimizing these audiences by their performance (CTR, Clicks, Conversions, CPA), we built look-alike audiences through AI to show ads to users with similar profiles.
On Facebook & Instagram, we worked along with influencers and using our remarketing database to reach our targeted audience through ads on social networks feeds and stories.