Promote and sell tickets for the Backstreet Boys concert in Argentina. They offered only one show at the Luna Park Stadium in Buenos Aires.
“Go back to your first love.” We try to get our target audience’s attention by using irony and humor with “funny” and “provocative” ads related to “first love.” We invited the audience to choose between a member of the band or their current partner.
3 days of campaign before they started selling tickets.
Facebook: 3.263,790 Impressions, 39,519 Clicks and 1,242,560 reach.
Twitter: 1,311,264 Impressions, 30,329 Interactions and 28,735 Clicks.
Google Search: 1,836 Clicks and 73,069 Impressions.