Lacoste releases first ever brand TV spot.

BETC Paris has created a powerful film for Lacoste’s first ever brand TV commercial. It features a new tagline for the brand – ‘Life is a Beautiful Sport’ – and airs in France today, to coincide with the opening of the Sochi Winter Olympics.

http://www.youtube.com/watch?v=bu2ht9c-FFU&feature=youtu.be

While Lacoste has previously used TV to promote its perfume range, this is the first commercial for the brand as a whole. And it’s an epic one, with love, drama and a death-defying leap all wrapped up in one 60 second spot.

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