Lacoste releases first ever brand TV spot.

BETC Paris has created a powerful film for Lacoste’s first ever brand TV commercial. It features a new tagline for the brand – ‘Life is a Beautiful Sport’ – and airs in France today, to coincide with the opening of the Sochi Winter Olympics. http://www.youtube.com/watch?v=bu2ht9c-FFU&feature=youtu.be While Lacoste has previously used TV to promote its perfume…